InfoComm name change (*sigh*)
ericmedley
Posts: 4,177
Must have been a boring week in the marketing department.
InfoComm announces name change
the long way
https://www.linkedin.com/groups/164320/164320-6313876580246568963?midToken=AQHCQ9Bz58G-VA&trk=eml-b2_anet_digest_of_digests-hero-12-view~discussion&trkEmail=eml-b2_anet_digest_of_digests-hero-12-view~discussion-null-5q1lh7~j84rerre~dx-null-communities~group~discussion&lipi=urn:li:page:email_b2_anet_digest_of_digests;yr/kB3NVTaut8bb2a1bQ7g==
InfoComm announces name change
the long way
https://www.linkedin.com/groups/164320/164320-6313876580246568963?midToken=AQHCQ9Bz58G-VA&trk=eml-b2_anet_digest_of_digests-hero-12-view~discussion&trkEmail=eml-b2_anet_digest_of_digests-hero-12-view~discussion-null-5q1lh7~j84rerre~dx-null-communities~group~discussion&lipi=urn:li:page:email_b2_anet_digest_of_digests;yr/kB3NVTaut8bb2a1bQ7g==
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Comments
Paul
InfoComm has placed themselves as the governing body for all things AV commercial. I feel like they are finally getting some blow-back on the arbitrary nature of this fact and their recent efforts to expand the arbitrary-ness of it.
I feel like the new name stems from elements of both.
This implies a deeper issue they aren't discussing much publicly. Poor choice of words, or inner conflict? Calling your historical name "lipstick" and your organization a "pig". Huh. So now the pig is going without lipstick, all is better. What?
My prediction on this is that shoe will drop later. I agree with you that nothing has fundamentally changed. It's just my experience that the life cycle of this kind of marketing move is that there's the implementation phase. Next comes the soul searching and hand wringing of why it hasn't produced any effect which is then followed by putting teeth in the program which drives certifications. I'm sure for most it'll just be the typical yearly roll-over. I quit printing business cards because I was tired of constantly changing the letters after my name.